Campaign

Digital Marketing Campaign Planner

Real Estate | Google & Meta Performance Plan

Daily budget

₹

Google split: 55%
Meta split: 45%
Confirmed projects: 3 | Potential: 2

Total daily

₹0

all 5 projects

Google Ads

₹0

55% of total

Meta Ads

₹0

45% of total

Monthly spend

₹0

× 30 days

Spectrum

Greater Noida / NCR

Confirmed Under Construction

Google ₹0

Meta ₹0

Total daily allocation ₹0 / day

Google keywords

#	Keyword	Match	Bid
1	Spectrum apartments Greater Noida	Exact	High
2	2BHK flats Greater Noida	Phrase	High
3	residential projects NCR 2025	Broad	Medium
4	affordable flats Noida	Exact	High
5	Spectrum housing project	Phrase	Medium
6	new launch flats NCR	Exact	High
7	3BHK apartments Greater Noida	Phrase	Medium
8	RERA approved flats NCR	Broad	Low
9	low EMI flats Noida	Exact	High
10	buy flat Greater Noida under 50 lakh	Phrase	Medium

Meta audiences

Dholera Smart City

Dholera, Gujarat

Confirmed Pre-Launch

Google ₹0

Meta ₹0

Total daily allocation ₹0 / day

Google keywords

#	Keyword	Match	Bid
1	Dholera smart city plots	Exact	High
2	invest in Dholera SIR	Phrase	High
3	Dholera plot price 2025	Broad	Medium
4	smart city investment India	Exact	High
5	Gujarat smart city land	Phrase	Medium
6	Dholera plot for NRI	Exact	High
7	Dholera DMIC corridor plot	Phrase	Medium
8	plot investment Gujarat 2025	Broad	Low
9	Dholera appreciation potential	Exact	High
10	Dholera smart city GIDC	Phrase	Medium

Meta audiences

Civitech Santori

Noida Extension

Confirmed Under Construction

Google ₹0

Meta ₹0

Total daily allocation ₹0 / day

Google keywords

#	Keyword	Match	Bid
1	Civitech Santori Noida Extension	Exact	High
2	affordable flats Noida Extension	Phrase	High
3	2BHK flats Greater Noida West	Broad	Medium
4	Civitech housing project	Exact	High
5	low price flat Noida Extension	Phrase	Medium
6	RERA flat Noida Extension 2025	Exact	High
7	Santori apartments possession date	Phrase	Medium
8	Noida Extension new launch 2025	Broad	Low
9	3BHK budget flat NCR	Exact	High
10	EMI based flats Noida 2025	Phrase	Medium

Meta audiences

Trehan

NCR / Delhi Region

Potential Ready to Move

Google ₹0

Meta ₹0

Total daily allocation ₹0 / day

Google keywords

#	Keyword	Match	Bid
1	Trehan ready to move apartments	Exact	High
2	ready possession flat Delhi NCR	Phrase	High
3	immediate possession 2BHK NCR	Broad	Medium
4	Trehan builder projects Delhi	Exact	High
5	no GST ready flat Delhi	Phrase	Medium
6	resale flat Delhi NCR	Exact	High
7	Trehan flats Bhiwadi Alwar bypass	Phrase	Medium
8	ready flat near metro Delhi	Broad	Low
9	buy ready flat Delhi 2025	Exact	High
10	Trehan IREO possession 2025	Phrase	Medium

Meta audiences

Apex Siddharth Vihar

Ghaziabad / Siddharth Vihar

Potential Ready to Move

Google ₹0

Meta ₹0

Total daily allocation ₹0 / day

Google keywords

#	Keyword	Match	Bid
1	Apex Siddharth Vihar Ghaziabad	Exact	High
2	ready flat Siddharth Vihar	Phrase	High
3	2BHK Ghaziabad ready to move	Broad	Medium
4	affordable flat Ghaziabad 2025	Exact	High
5	Apex builder NCR project	Phrase	Medium
6	flat near metro Ghaziabad	Exact	High
7	possession flat Ghaziabad under 40 lakh	Phrase	Medium
8	buy apartment Ghaziabad 2025	Broad	Low
9	Apex Siddharth Vihar price	Exact	High
10	Ghaziabad residential project metro	Phrase	Medium

Meta audiences

Full-funnel approach — awareness to booking

Awareness — Impressions & Reach

Display + Video

Google + Meta Reels

Interest — Clicks & Engagement

RSA + Carousel

Google Search + Meta

Consideration — Leads & Form Fills

Lead Gen Ads

Meta + Google Forms

Intent — Site Visits & Calls

Call Ads + RLSA

Retargeting

Conversion — Bookings

Perf Max + CRM

Deep retargeting

Google Ads approach

Search campaigns with RSA and exact-match keywords for high-intent buyers
Switch to Target CPA smart bidding once 30+ conversions accumulate
Add Display and Discovery in month 2 for wider reach
RLSA layers on warm audiences from site visits and CRM
Performance Max in month 3 for top 2 projects
Call extensions enabled on all campaigns for direct inbound
Negative keyword list updated weekly from search term report
Dayparting: increase bids Saturday 10AM–2PM for peak intent

Meta Ads approach

Lead generation campaigns with instant forms for confirmed projects
Broad + lookalike audiences seeded from past lead CRM data
Carousel format for Civitech and Spectrum showcasing unit types
Video / Reels format for Dholera — aspirational investment content
NRI targeting: UAE, UK, USA for Dholera Smart City
Pause ad sets with frequency above 3.5 to avoid audience fatigue
WhatsApp CTA integration for faster lead response time
Retarget website visitors in last 7 days with urgency creatives

Under construction vs ready to move

UC projects: 60% budget to awareness, 40% to conversion
RTM projects: 30% awareness, 70% conversion — serious buyers only
UC hook: pre-launch pricing, payment flexibility, appreciation
RTM hook: immediate possession, no GST, bank-loan ready
UC sales cycle: 60–90 days — nurture via WhatsApp and email
RTM sales cycle: 15–30 days — direct site visit push
RTM urgency copy: last few units available at this price
UC urgency copy: limited units at launch price

Month 1

Foundation & Data

₹3,75,000 / month · ₹12,500 / day

Leads

180–220

CPL

₹2,000–2,500

Site visits

30–40

Bookings

3–5

Launch 3 confirmed projects on both platforms
Test 3–4 creative variants per project
Build remarketing audiences — minimum 1,000 users
Set up conversion tracking and CRM integration
Weekly A/B tests on copy and landing pages

Month 2

Scaling & Optimisation

₹5,70,000 / month · ₹19,000 / day

Leads

350–420

CPL

₹1,500–1,800

Site visits

60–80

Bookings

7–10

Activate Trehan and Apex Siddharth Vihar campaigns
Launch Reels video ads on Meta for all projects
Implement Target CPA smart bidding on Google
Run retargeting for all website visitors and video viewers
WhatsApp CTA integration for lead capture

Month 3

Domination & Conversion

₹8,40,000 / month · ₹28,000 / day

Leads

550–650

CPL

₹1,100–1,400

Site visits

100–130

Bookings

14–18

YouTube pre-roll ads for Dholera Smart City
Full creative refresh — new lifestyle photography and video
Limited-time offer campaigns for ready-to-move projects
Google Performance Max for top 2 projects
Deep funnel retargeting — form non-submitters and cart abandoners

7-day weekly operational process

Day	Focus	Key actions
Monday	Strategy	Pull last week's report · review CPL / CTR / ROAS · align budget pacing · pause keywords below QS 5 · brief content team on new creatives
Tuesday	Creative	Produce 2–3 static creatives per project · write 3 headlines + 2 descriptions per RSA · shoot 15–30 sec Reels · set UTM parameters on all new ads
Wednesday	Optimise	Bid adjustment analysis · dayparting review · reduce Meta audience overlap above 25% · placement exclusions on GDN · competitor keyword scan
Thursday	Leads	Download all leads from Meta + Google · sync to CRM · call-back audit within 2 hours · classify Hot / Warm / Cold · mid-week report to management
Friday	Retarget	Launch retargeting for last 7-day site visitors · CRM warm lead re-engagement on Meta · post organic social updates · increase bids for Saturday window
Saturday	Monitor	Monitor all campaigns every 3 hours · increase daily caps on budget depletion · track inbound call volume · flag hot leads to sales team in real time
Sunday	Report	Compile full weekly report · WoW growth per project · scale top 3 ads by 20% · pause bottom 3 ads · set budgets for Monday · archive all creative assets